Who is BSI Insurance…

BSI Insurance provides home, auto, farm, business, and almost every other insurance product.

BSI Insurance is an innovative insurance company that was established during the 1960s. Moreover, we have thrived over the years thanks to our unwavering commitment to customer service, affordable insurance, and profound expertise in the industry. Today, we proudly operate 16 brokerages, which cover the vibrant landscape of Winnipeg and the southern region of Manitoba.

As insurance brokers, our main focus is to provide a comprehensive range of insurance products and services. In doing so, we empower our valued customers with choice, convenience, and complete coverage. Whether it’s personal insurance, business insurance, or agricultural insurance, we strive to meet the diverse needs of our clientele.

Furthermore, at BSI, we take immense pride in our locally tailored insurance solutions. This approach offers peace of mind to thousands of Manitobans. Additionally, we understand that our customers not only seek sound advice and exceptional service but also insurance plans that fit their budget. Therefore, we consistently endeavor to deliver affordable insurance options without compromising on quality.

Our dedication to customer satisfaction remains steadfast. In fact, we place a premium on providing personalized attention to each client. This ensures that we meet their unique insurance requirements with precision and care. With a deep understanding of the industry and a wealth of experience, our team of experts is committed to guiding customers through the insurance process, addressing their concerns, and finding optimal solutions.

Land acknowledgment – BSI Insurance’s head office is in Letellier, Manitoba, our corporate office is in St. Norbert, Manitoba, and all 16 locations are located on Treaty 1 Territory. The original lands of the Cree, Ojibway, Dene, and Dakota Peoples, and homeland of the Métis Nation.

Our commitment to diversity and inclusion – At BSI Insurance Brokers Ltd, we are committed to addressing the importance of diversity and inclusion. As well as fostering a workplace that values a safe and respectful working environment for everyone. Investing in our people and ensuring that every employee has equal access to opportunities to enrich themselves.

Mission, Vision, Values



BSI Exists to ensure Business, Farm, and individual clients make educated protection decisions through innovative risk and insurance solutions.



To be the leading insurance broker in the communities we serve, recognized for the exceptional customer service and peace of mind solutions provided by our caring and professional team.



At BSI, We Care. We care about our customers, our co-workers and the communities we have the honour of serving, Because We Care, our actions and our approach are governed by our core values in everything we do.

Core Values

C - Communication and Community

A - Ambition and Passion

R - Respect and Teamwork

E - Ethics and Integrity

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